TikTok is introducing a new feature that enables them to cut down on the amount of AI-created content appearing in their timelines. This move comes as the service revealed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This advancement aligns with a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on another major platform exclusively feature clips produced artificially. A significant portion of this content is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, ranging from digital art to educational videos, and we intend to give people the power to see more or less of that, based on their own choices,” said a spokesperson.
AI on the Platform
TikTok shared that there are now over a billion videos on its service identified as AI-generated. In total, over 100 million pieces of content are added to the app each day, making AI-generated material a minor part of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the level of AI-generated videos they watch by opening the topic control feature in the app and choosing AI-made media. Additional categories that can already be adjusted under the filter cover news, fashion, beauty, and dance.
Platform Guidelines
The platform’s policies mandate content makers to tag convincing artificially created content, and it bans dangerous fake videos of public figures or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the platform will henceforth add an AI-generated label to content made using its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This measure is intended to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
The platform is also launching a $2 million educational fund for professionals and institutions to develop learning resources about responsible artificial intelligence. This project will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, following debate over plans to lay off numerous safety staff in the United Kingdom. The company is expected to reduce a significant number of roles in its trust and safety division in London, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it has to be seen by staff. The platform announced a notable drop in shocking and graphic content handled by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with unsafe media as rapidly, which is why a extensive automated help is proving valuable process content quickly.”
